The A-Z of Digital Marketing

If you are looking into digital marketing for your business, then you have probably heard many terms being thrown around that did not quite make sense to you. That's because the world of Digital Marketing is a huge place. So to help you on your journey, we have put together an A-Z list of a few of our favorite terms within the digital world.

A- AUTOMATION

The assistance of technology performing processes or procedures. We are seeing more and more automation within the world of technology as time goes by, which is making things easier and working as a time saving tool. If you don't understand automation yet, or implement any automation tools into your business. Now is the time to start!

B- BACKLINK

Backlinks are created by outside websites, linking directly to your website or deep link.
These can be a very good tool in optimizing your search engine visibility when done correctly.

C- CMS

Content Management System allows users to create, update and publish content on a website.

D- DATA

Data can be obtained to gain knowledge into customer behavior, audience types etc.

E- EMAIL

Email, and email marketing is an important tool in communication within your business, to both your customers, and suppliers.

F- FACEBOOK

A well known social media platform, used by many businesses around the world to connect and network.

G- GOOGLE

The number one search engine. If your business is not appearing here on Google, its time to start looking into ways to make it happen! Google features such as google ad words, makes this possible.

H- HASHTAG  #

Labels used throughout various types of social media, to help user experience when searching for a particular business, service, person or phrase.

I- INSTAGRAM

Popular social media platform in which images are the main focus, a great platform to use when trying to get a point across or showcase a portfolio.

J- JARGON

Special words or expressions used by a group that are difficult for others to understand. Probably not the best thing to be doing within your business publicly, that is if you want people to understand what you are on about!

K- KEYWORDS

Words, ideas, topics that best describe your page. Used in the digital marketing world to direct traffic to a specific source.

L- LANDING PAGE

The main entry point of a website, or particular section of a website. Great SEO implemented on your landing page is extremely important.

M- MARKETING

A simple one, yet an important one. The art of simply promoting ones business, services, website, products. This includes market research and advertising.

N- NFC

Near field communication allows smart devices to be connected, by bringing the two items closer together.

O- OPTIMIZATION

The action of making the best, or most effective use of your website tools. Implementing keywords, etc to direct traffic to your website by making it easily found on the world wide web.

P- PAY PER CLICK

A business model where a specific company places ads on your website and offers to pay a sum of money for users clicking on the advertisement.

Q- QR CODES

A machine readable code consisting of an array of black and white squares, typically used for storing URLs, or other information for reading by the camera on a smartphone

R- RETARGET

Also known as remarketing can help you keep your brand in front of bounced traffic even after they leave.

S- SEARCH ENGINE

Collation of information, website links, videos, pictures etc that can be searched for using keywords. This is the reason your key word selection is so important.

T- TESTING

Testing, A/B testing  a click, a form being completed, newsletter, a sale. Various goals business owners want to achieve and the various methods used to achieve them.

U- USER EXPERIENCE

The ease in which customers will have when using a website, and the feedback provided.

V- VERO

A new social media platform, recently introduced and set to change the game of social media.

W- WWW

We have all seen the letters www typed at the start of a link. Do you know what it stands for?
world wide web.

X- X-RAY

Yes, it is commonly used in the medical field, but also quite frequently in the digital marketing realm when you are searching for data within your social media networks.

Y- YOU

You are the most important aspect in your business, which is why we have included this one! Without your drive, determination and persistence you wont succeed.

Z- ZIPPY

Every so often its important to give your social media bio, website, blogs a bit of a Zippy. Yes this is a created word by us! But basically the point we are trying to make here, is that its important for you to spruce things up every now and then, always ensuring your customers are having the best user experience possible.



Now that you have your A-Z all sorted, its time for you to start your business. If you haven't already then check out our other blogs that may help you too:


How to: Choose a Niche Market

Shopify for beginners

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