MADE FOR BIZ

B- BACKLINK

Backlinks are created by outside websites, linking directly to your website or deep link.
These can be a very good tool in optimizing your search engine visibility when done correctly.

C- CMS

Content Management System allows users to create, update and publish content on a website.

D- DATA

Data can be obtained to gain knowledge into customer behavior, audience types etc.

E- EMAIL

Email, and email marketing is an important tool in communication within your business, to both your customers, and suppliers.

F- FACEBOOK

A well known social media platform, used by many businesses around the world to connect and network.

G- GOOGLE

The number one search engine. If your business is not appearing here on Google, its time to start looking into ways to make it happen! Google features such as google ad words, makes this possible.

H- HASHTAG  #

Labels used throughout various types of social media, to help user experience when searching for a particular business, service, person or phrase.

I- INSTAGRAM

Popular social media platform in which images are the main focus, a great platform to use when trying to get a point across or showcase a portfolio.

J- JARGON

Special words or expressions used by a group that are difficult for others to understand. Probably not the best thing to be doing within your business publicly, that is if you want people to understand what you are on about!

K- KEYWORDS

Words, ideas, topics that best describe your page. Used in the digital marketing world to direct traffic to a specific source.

L- LANDING PAGE

The main entry point of a website, or particular section of a website. Great SEO implemented on your landing page is extremely important.

M- MARKETING

A simple one, yet an important one. The art of simply promoting ones business, services, website, products. This includes market research and advertising.

N- NFC

Near field communication allows smart devices to be connected, by bringing the two items closer together.

O- OPTIMIZATION

The action of making the best, or most effective use of your website tools. Implementing keywords, etc to direct traffic to your website by making it easily found on the world wide web.

P- PAY PER CLICK

A business model where a specific company places ads on your website and offers to pay a sum of money for users clicking on the advertisement.

Q- QR CODES

A machine readable code consisting of an array of black and white squares, typically used for storing URLs, or other information for reading by the camera on a smartphone

R- RETARGET

Also known as remarketing can help you keep your brand in front of bounced traffic even after they leave.

S- SEARCH ENGINE

Collation of information, website links, videos, pictures etc that can be searched for using keywords. This is the reason your key word selection is so important.

T- TESTING

Testing, A/B testing  a click, a form being completed, newsletter, a sale. Various goals business owners want to achieve and the various methods used to achieve them.

U- USER EXPERIENCE

The ease in which customers will have when using a website, and the feedback provided.

V- VERO

A new social media platform, recently introduced and set to change the game of social media.

W- WWW

We have all seen the letters www typed at the start of a link. Do you know what it stands for?
world wide web.

X- X-RAY

Yes, it is commonly used in the medical field, but also quite frequently in the digital marketing realm when you are searching for data within your social media networks.

Y- YOU

You are the most important aspect in your business, which is why we have included this one! Without your drive, determination and persistence you wont succeed.

Z- ZIPPY

Every so often its important to give your social media bio, website, blogs a bit of a Zippy. Yes this is a created word by us! But basically the point we are trying to make here, is that its important for you to spruce things up every now and then, always ensuring your customers are having the best user experience possible.



Now that you have your A-Z all sorted, its time for you to start your business. If you haven't already then check out our other blogs that may help you too:


How to: Choose a Niche Market

Shopify for beginners

Our Top Picks for Digital Marketing

All to often business owners go on a rollercoaster of emotions, very early on in their journey. It is normal to play out the motions of excitement, confusion, nervousness etc. But how you deal with these situations is what is really going to determine the outcome of your business.

Generally the scale of emotions goes a little something like this:

Business launch- Leading up to, and upon the launch of your business the feeling of excitement and nervousness is also clouded by a sense of confidence. You wouldn't be starting the business if you didn't initially believe in it.

No sales- Then comes the confusion when the sales aren't rolling in, as you had such a strong product right?

You then may go back to the drawing board and rewrite marketing techniques to better advertise. This is when your rollercoaster ride becomes exciting, because you now have the confidence back and are ready to make these sales.

If these efforts succeed you will continue to roll, but if the first attempt doesn't succeed then its a testing time for any business owner as they begin to question themselves, and wonder "if this is really for me"  

Motivation is what keeps us moving, it keeps our business afloat and stops us from pulling out of our dreams prematurely. Its all in the frame of mind, and how you deal with situations. Which of course leads me to the next point.

When you lose the confidence within yourself, you lose motivation. These two points go hand in hand & it is all too often I see business owners closing shop, right before the Eureka moment. Now sure, this doesn't happen in every case, but if you have invested your time, effort and money into a business. Why would you give up after only a few attempts at success?

Maintaining the confidence to re-evaluate situations when they aren't working is a common scenario that many people forget.

If your initial direction changes, that means the business is not worth having right? Because well, you had a plan? Wrong. Business plans change all the time, and your direction will too. But it is key to have a direction planned out for the series of events that can easily occur.

For example: Lets say you spend your whole budget of  $5,000 on advertising & that advertising doesn't give you the expected results, what is next? 

Imagine a map of your country. If one route is closed, generally there will be a detour. And business works the same. Get the directions and detours mapped out early on to avoid any mishaps or disappointment.

How many times have you started telling a story but all of a sudden lose your chain of thought? This commonly happens in business. It takes a lot of will power to stay on track and stay focussed in what your end goal is. You are only human, and these things happen... to all of us. Hey I'm pretty sure it has happened to me a few times whilst writing this blog! A great key to helping with this issue is keeping a pen and paper handy. Write down your ideas as they pop into your head and look at the best possible opportunities at executing them within your plan.

A famous scientist once said " Only an idiot would keep doing the same thing over and over expecting a different result" And this statement couldn't be more true. Sometimes we get an idea that we think is amazing, so we try it. And it doesn't work. You need to learn to read your customers, and not continue repetitive behaviour if you are not receiving the desired outcome.

If you try something and it doesn't work. Then learn from it and try something else! 

This is one of the largest and most reoccurring issues that business owners are facing. 

Each and every one of these occurring issues work hand in hand with each other to create a steady flow. Business changes, that's life and things are not always going to go to plan. But have you ever heard the saying "if at first you don't succeed, try and try again" ? 

This goes without saying, that sometimes despite our efforts. The business may not work. Its all a game of determination, consistency and planning. And sometimes that planning does include knowing when to shut the door.

So how many of these traits are you applying to your business? And how do you work at changing them? We love to hear from you, so leave us a comment on your ideas and opinions.